The Iconic Ferrari F40 Sold Within 48 Hours on Altr

3 min readJul 26, 2023

It’s not every day that a piece of automotive history changes hands. But when it does, the world takes notice. Especially when the exchange takes place on an innovative platform reshaping the world of luxury collectibles. Altr recently made headlines by successfully selling a $2.5 million Ferrari F40 using blockchain technology, signalling the dawn of a new era in the realm of luxury goods.

Driving the Future of Collectibles

Altr’s unique approach involves leveraging the power of blockchain technology to facilitate transparent and secure ownership transfers. For each unique collectible sold through the platform, a digital proof of ownership is issued in the form of a Non-Fungible Token (NFT). Owners of these digital certificates have the freedom to hold, trade, collateralize, or redeem the NFT for the physical item at any given time.

A New Home for the Ferrari F40

The Ferrari F40, a captivating representation of Ferrari’s 40-year legacy, perfectly encapsulates the potential and appeal of Altr’s platform. The car was personally approved by Enzo Ferrari himself, exhibiting a distinctive blend of speed, style, and sophisticated engineering.

Davide Rovelli, an initial supporter of Altr, expressed his enthusiasm regarding the platform’s successful launch and the quick sale of the F40. He stated, “The sale of the Ferrari F40 demonstrates that there is a growing market for collectors to buy physical assets using blockchain technologies, enabling a secure and transparent solution for acquiring, owning, exchanging and storing high-value assets.”

Altr: The Gateway to Luxury Collectibles

Altr presents a one-of-a-kind platform where collectors can easily purchase the rarest and finest collectibles, either in full or as a fragment, with digital ownership securely stored on the blockchain. Collectors also have the opportunity to digitize their existing collections and use them as collateral to borrow liquidity without the need to sell them. This model opens up the luxury collectibles market to a broader audience, enabling everyone to co-own their dream Ferrari, vintage Patek, or other luxury items.

Building on Success

With a regular program of collectible drops on the horizon, there’s much to look forward to in the world of luxury collectibles. So buckle up, the journey is just beginning.

Follow Altr’s IG page to stay up to date!

Further Coverage of the F40 Sale:

  1. TheBlock
  2. CoinMarketCap
  3. Flipboard
  4. CryptoNews
  6. Blockchair
  7. MyCryptoWallet
  8. NFTGators
  9. CoinSpeaker
  10. CryptoBullsClub
  11. BlockLeaders




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